Primary objective: ....................

TO GET THE CHILD LABORERS
AND POOR CHILDREN OF PERU
INTO EDUCATIONAL PROGRAMS

- First Step: Create and produce a 2 hour musical spectacular, including song, drama, dance and narration; first in Trujillo, and then – depending on it’s success – take it on the road to the entire country, preceded by an advance team to organize local participation and gather together a force of professionals, students and community representatives in each population center to carry on the real work after the show has excited the population.

The story of four child laborers who progress over the course of the event into young adulthood (or not), is meant to challenge the accepted view that child labor, though not particularly good, is an acceptable reality within the "Peruvian condition". It is meant to expose, challenge, inform, excite and to suggest solutions; to motivate a broad section of the population to begin to do something to make a change.

At best it will become a popular national movement to get child laborers into education; at least it will improve the prospects for a lot of child laborers in and around Trujillo.

It is our good fortune to have in place a team of internationally experienced and awarded artists, organizers and professionals to create and produce this sort of show.

- To force the Government to raise the minimum legal work age from 12 (the lowest in Latin America), and the percent of GDP dedicated to Education (in real terms this currently stands at 2%).

- To challenge, encourage and help educational institutions (State, parochial and private) to introduce educational programs adapted to the needs of child workers. To demonstrate examples of this through our own educational programs for child workers, including new techniques such as virtual education..

Length of proposed project: Six months (for budgeted Trujillo project),

[Two years for non-budgeted expansion into a national project - this awaits proof of success of the show/project in Trujillo before being launched]

 

 

Part I

CONTACT INFORMATION

Name of organization: Bruce Peru ong
Contact Person: Ana Teresa Rosell (Español), Bruce Thornton (English)
Phone numbers: 51 44 204853 / 51 44 9924445 Cell: (Ana Tere) 51 44 9924252 (Bruce) 51 44 9924445
Fax number: 51 44 293504
Street address: Jr. Independencia 325
City: Trujillo
Country: Peru

E-mail: anatere@bruceperu.com
...........bruce@bruceperu.com

 

Part II

EXECUTIVE SUMMARY

This is the pilot part of a national project to improve the lot of child laborers in Peru and to assure that all children have access to and are made to participate in effective educational programs.

It begins with the creation and production of a musical/theatrical extravaganza designed to capture the attention and imagination of a broad sector of the population to the effect that they will want to participate in a project designed to achieve the above goals.
The project includes the following activities:

  • The creation of a musical/theatrical show
  • Under the supervision of a producer this will include contributions from a playwright, song writer, musicologist, choreographer, stage and scene designer, audio visual technician, graphic designer and publicist.
  • Recruit the cast, performers and support crew.
  • Train and prepare participants and rehearse the show.
  • Bring together a team of the most talented and best motivated educators, university and college students, community and political leaders, health/social professionals, journalists and street children:
  • To create a force that will work together under the project coordinator to strengthen, improve and regenerate existing educational programs.
  • Develop new educational programs adapted to children whose condition does not permit them to stop working.
  • Publicize, demonstrate, agitate and lobby to get the Government to change the law which permits work at the age of 12, and to increase the budget for education from 2% to 6% of gross domestic production (GDP).
  • Monitor the performance of all activities and programs initiated and or revitalized under this project..


Part III

a - PROBLEM STATEMENT

PERU
According to the Government's National Statistics Institute, about 1.83 million children between ages 6 and 17 work in Peru.. -- more than one-quarter of the country's children and teenagers. And the institute's figures on child labor in Peru would be more dramatic if children under 6 were included in the study. Peru currently budgets 3% of GDP for education but in fact only comes up with about 2% (as I write this a national teachers strike enters its third week with no solution in sight).. Last year Peru signed two treaties with the ILO agreeing to raise the minimum work age to 15 and to eradicate child labor in by 2010. But until now nothing has been done to implement these positive steps – the law permitting 12 year olds to legally be employed is still on the books; there are no new initiatives to help the poorest families gain employment so they won’t have to send their children out to work just so they can all eat.

Child laborers are a familiar feature of the landscape in every part of Peru. In the country they work on farms and make up work gangs. In the cities they are everywhere, washing cars, shining shoes, selling sweets, delivering drugs, picking pockets or begging; at night some of them are used in the prostitution business.

This condition has existed for so long that most people accept it as being normal in Peru.

Trujillo
A well preserved colonial city whose picturesque center belies the fact that its sprawling barrios are home to hundreds of thousands of people as poor as can be found in Peru. Where the necessity of surviving the next twenty four hours is perceived to be a much higher priority than getting ones children educated. Where hopeless poverty and Latin American machismo combine to leave many mothers abandoned by their mates, having to raise their children alone: children who must then work. In the barrios there are thousands of homes without water or electricity, and many thousands more with electricity only. Adequate nutrition, sanitation and good health are in short supply where most of Trujillo’s children live. Crimes against children, mostly by older children or young adults is a feature of every day life in the barrios.
Bruce Peru works with these children. We sponsor 15 mothers clubs in the barrios where we feed them, provide clothes and offer social and medical services to both children and mothers. This is of short term benefit to them but if it were all we did it could actually become a long term detriment to them: making them dependent and complacent. Our real goal is to get the mothers to become self sufficient so their children can stop working and go to school. We train them in handicrafts and market skills and help/push them to earn what they can, while our social workers do their best to get the children into educational programs. For those children who we cannot get to stop working we send out basic education instructors ( and we are founding members in a network with other groups who do the same) to teach them where they are. We also send instructors into the local youth prison to teach trade skills.

Why, I hear you asking, are we putting these things on the PROBLEM page? Because they belong here. Our programs sound good on paper, but, with a few shining exceptions, they are actually accomplishing little by comparison to the magnitude of the problem; the growing number of child laborers who go without education and feed the cycle of poverty, ignorance and depression.

Most of the children we get into schools have behavioral problems and are already behind their peers; indeed often are older than the other students. They face discrimination, low self esteem is debilitating. Shamelessly underpaid teachers, with their own problems and priorities, have little patience for the children we place in their classes. There are happy exceptions to this but they are not the rule. Peru offers free education, but the reality is that school costs a parent several hundred Soles a year per student; uniforms, supplies, transport, project money: Many parents are unable to afford this. And parents who make the sacrifice often withdraw it when the children’s behavioral problems or poor learning skills result in unsatisfactory reports.

Peruvian society has come to accept that a large percentage of their children should work and not go to school. Institutions and politicians pay lip service to changing this but very little is getting changed.

Someone has got to do something; shock them, revolt them, excite them, encourage them until they are ready to begin to reverse this cycle.

Our show, ARRIBA.YA!, is being prepared to do just that…

 

Part III

b – IMPLEMENTATION & WORK PLAN

May (of the year the musical project begins)
Fully design project
Design and build first phase of web site, www.arribaya.com
Recruit key collaborators to create "ARRIBAYA!", the show.
Playwright
Director
Songwriter
Choreographer
Musicologist
Designer
Multimedia technician
Begin preparing story line

June (of the year the musical project begins)
Complete story line
Begin writing dramatic content
Begin writing lyrics and composing music
Recruit publicist
Reserve venue for dates in mid August (before the Spring Festival begins)
Design promotional material for show "ARRIBAYA!"
Design and print informational fliers, brochures and work forms for
.........Arriba Ya, the educational revolution.
Identify people and organizations which will be invited to participate in
.........the leadership of Arriba Ya, the educational revolution.

July (of the year the musical project begins)
Complete writing of dramatic content
Complete song writing and music composition
Hold casting cessions and recruit performers for the show
Choreograph the show
Design and build props and stage decorations
Design costumes
Begin rehearsing show
Print promotional material for show
Begin publicizing show
After one week of rehearsal invite proposed leadership of "Educational
revolution" to a rehearsal and convince them to participate.
Organize the leadership into task forces to work with a sense of urgency –
...........leading up to the date of the performance:

Task force
- To organize and coordinate university and college students *
- To sell tickets and promote show (put up posters etc.)
- To take the "Education Revolution" message to schools and
.........student organizations – recruiting all the time.
- To prepare to be ushers, ticket takers and sellers of promotional material and show ..........paraphernalia.
- To recruit, indoctrinate and organize leading educators to work in their own institutions and to ..........carry the message to other institutions
– especially those in a position to revitalize their programs for educating child laborers (and ..........initiate new programs to the same end). Also to promote the universities and institutes which ..........train educators, social workers and psychologists to assign their best students to work in the .........."Education Revolution" program as pre-professional volunteers (something which all ..........university graduates do in Peru)
- To form a group of senior police officers who will insure police cooperation and enforcement of ..........existing child labor and truancy codes
.- To form a group of women who are already coordinators of mothers clubs in the barrios to ..........enthuse the mothers clubs to work with " Education Revolution" vis a vis the child laborers in ..........their clubs. *
- To form a team of leaders among Trujillo’s child laborers to give free tickets to the show to their ..........peers, and to recruit their peers into the "Education Revolution" *

* Note: These task forces will also be called on to gather statistics on the results of the "Educational Revolution" when the show ends and the real work is carrying on.

- Make costumes for the performers
- Write the narrative portion of the show.
- Work with the three task forces responsible for gathering data to register all child laborers in ..........Trujillo not currently enrolled in education programs Invite them all along with their parents to ..........be our guests at the show, and already begin working with these children (and their families) ..........to get them enrolled in educational programs.

August (of the year the musical project begins)
Rent one 40 seat buses (length of rental 3 performances) and four 15 seat micro-buses (length of rental 3 months) for use by the task force in the barrios and between the barrios and city center.
Work feverishly with all of the task forces to complete their work before the night of the performance. Hold dress rehearsal.
- Invite all task forces members to attend, and to report on their progress.
Invite potential sponsors of a national tour of the show.
Invite the press to attend and hold a press conference
– launch a press blitz that will last until after the performance ends and the "Education Revolution" ..........is launched and spreading.

Perform the show. Run it for two nights and one matinee.

- Arrange for cast members in costume (accompanied by task force members) to visit schools, ..........community centers and places where child laborers work in numbers and street children ..........congregate
– to invite them to participate in the next events of the "Education Revolution", and to enter ..........revitalized and/or new educational programs designed for them; also visit mothers clubs and ..........large markets where poor mothers gather or work.
- Arrange with the organizers of the Spring Festival to enter a float for Arriba Ya! and ‘Education ..........Revolution" in the grand parade in September.

September (of the year the musical project begins)
- Inaugurate an enrollment blitz.
..........With the help of our staff, all of the task forces and the media, dedicate September to getting ..........each of Trujillo’s child laborers enrolled in an educational program. Because it is a one ..........month deadline rally task force members to work with the same urgency they put into the ..........weeks leading up to the show. The motto for each task force member this month will be: .........."DON’T TAKE NO FOR AN ANSWER".
- With the help of the appropriate task forces maintain contact with as many of the registered child ..........laborers as possible and work with them and their families to insure that they are entering ..........and remaining in educational programs.
- Concentrate the efforts of the professional staff of Bruce Peru this month exclusively on going out ...........into the barrios to help specific child laborers and their families with respect to their needs ...........which relate to the child’s ability to enter an educational program: (social workers, ..........psychologists, educators, workshop instructors and medical professionals). While the staff is ..........occupied in the barrios reserve volunteers on our roster will fill in for them at the center city ..........facility.
- Present a condensed version of the show as one of the venues of the Trujillo Spring Festival ..........(which lasts from late September through early October).
- At the end of the month tally the progress made in converting child laborers to enrolled students, ..........and hold a press event to announce the results of the enrolment blitz.

October (of the year the musical project begins)
- Begun as a one month September campaign the blitz simply carries on into October and ..........hereafter month after month until child labor is eradicated in Trujillo.
- Participate in the Trujillo Spring Festival parade (said to be the largest in Latin America, given ..........national television coverage) with a large float peopled by a combination of cast members ..........and child laborers, with more children and students working the crowd giving out fliers, and ..........with more cast members in costume and the task force members in Arriba Ya!/Education ..........Revolution T-shirts walking in the procession.
- Begin diverting some of the task force and our staff resources to working with the newly enrolled ..........(ex-child laborer) students and their parents to ensure that they continue in education.
- Hold a commemorative event (probably a dinner or a party) to thank all the performers, the ..........leadership and all workers in the task forces of "Education Revolution" for their help and ..........work. Motivate them to carry on the project until all child laborers in Trujillo are in educational ..........programs. Also invite the press, local politicians and potential sponsors to this event.


Part III

c – Expected Outcomes

Number of beneficiaries to be reached

According to the latest census, and Government statistics there are currently 30,949. child laborers in Trujillo.

With the show, publicity, the media and word of mouth we expect to be able to let 80% of child laborers and their parents know that something positive is happening in Trujillo, something especially for them.

With the registration of child laborers and the enrolment blitz we expect to be able to work with 8,000 child laborers during the course of the budgeted part of this project. Of these we expect to be able to get 800 enrolled in educational programs during this period.

We expect to be able to ignite a popular movement in Trujillo, one which makes it "the required, the fun, the popular thing to do", to get child laborers out of work and into school. We expect to be able to enroll support and participation from many quarters, more than enough to override what opposition may come from some parents, employers and even the children we are out to help.

We expect to be invited to repeat this project (under the banner of the show) in other cities throughout Peru, and to attract local participation and commensurate sponsorship.

We expect to be able to raise a loud enough cry that the Government will be able to hear that the people of Peru are no longer prepared to accept the abuse of child labor, and that something had better be done quickly to rid the streets and the countryside of this degradation.


Part III

D – Management and staff load

Project coordinator - Our chairman, Bruce Thornton
also Producer of show: Will devote 80% of his time to the project.

Assistant coordinator
- Our President, Ana Teresa Rosell
Will devote 50% of her time to the project

Co-Producer
- One of our Directors
Rev. Max Berendson Loyer

Volunteer Coordinator- One of our directors
Econ. Jaime Mendiola
(he who will work with the task forces)

  • Three literacy teachers

  • One secretary

  • Four university volunteers

Enrolment coordinator
Our Director of Social Services
Lic. Zoila Cortez Ciudad
Staff - Two other Social Workers

  • Playwright/Director
    - Director of our Drama Academy
    Carlos Ortecho Rojas
    Assistant Director - Gabby Ortecho

    Music

    Choreographer
    - Director of our dance academy
    Eusabio Rabines Rojas

    Design

    .Audio/Visual
    /Special effects
    - Our long-time collaborator
    Ing. Ivan Palacios Medina

    Webmaster - Our Webmaster
    Ing. Richard Alburquque

    Misc. - 12 experienced volunteers are coming out from Europe and the US to coincide with this project. Some will replace our staff in their regular work during the period of the project, others will work in the task forces


    Part III

    e–Monitoring and evaluation plan

    Monitoring the work of the task forces

    Each task force activity will have a team leader, and each team leader will be required to fill in a "Daily Activity Report" at the end of each day’ s work.

    Early each morning there will be a breakfast assembly of all task force workers and our staff at project headquarters at which the progress of the previous day’s work will be discussed, questions answered, problems dealt with, ideas shared, good performance recognized and cheered, and the troops rallied and enthused for another day’s blitz on the child laborers of Trujillo.

    A number of task force leaders and workers will not always be available during week-day work hours, these will work from their offices and institutions and will be monitored by telephone, personal meetings during their lunch breaks and in the evenings. Some will be able to attend breakfast assemblies before going to work..

    Monitoring and evaluating the progress of the project

    Every Saturday morning we will hold an assembly/rally in a local auditorium for everyone involved in the project, including newly enrolled child laborers and their families, new recruits to the task forces, the general public and press. These will include entertainment from the show, weekly progress reports from the task forces and a general report on how the project is progressing.

    Monitoring the progress of child labor enrollment

    There are over one thousand mothers clubs throughout the barrios of Trujillo. We recognize 320 of these as remaining active year round, and another 300 as being active as and when they have food and resources, or when they can be inspired to participate in a project which they perceive to be good for their members and children and not costing them any money. We will have invited the officers of all these clubs as our guests to the show, and provided transport for many of them to attend. These mothers clubs will be among the main focal points of our task forces. They will put us in contact with child laborers attached to their clubs and in their neighborhoods, and they will have helped us to register these children and their parents. They will also be called upon to work with the task forces in getting these children into educational programs, and in monitor the progress of each case on a weekly basis. They will fill in a weekly form which a task force will collect on Friday and present to the assembly on Saturday morning.

    Mothers clubs will be given small prizes to be offered to each child laborer who enrolls in an educational program, and will be encouraged to hold events to promote enrollment – and will recruit some of the enrolled children as recruiters and monitors of their fellow child laborers. The results of this work will be reflected in their weekly reports.

    We will also work with local educators, community leaders, boy scouts, children’s clubs, churches and associations in the barrios who will have joined the "Education Revolution" either as a result of the show or personal contact with a member of the task force. Each of these will also make weekly reports on their activities in behalf of the project, with an emphasis on enrolling child laborers in educational programs.

    Project evaluation

    At project headquarters we will compile and maintain daily, weekly and monthly statistical reports on the progress of the project.


    Part IV

    Capabilities

    Project Coordinator / Producer of show - The Chairmen of Bruce Peru

    Has nearly 40 years of experience on forming and running projects of five continents – including orphanage in France, homes for homeless, new centers for Emmaus International, Refugee protection in Asia in cooperation with ICMC, famine relief in Ethiopia and Somalia, street children homes in south and central America, earth quake relief in Mexico.

    Producer of Show Co-produced the musical review which became "UP with people" in the mid 1960s (known as "VIVA LA GENTE" in Latin America). Similar to the show proposed in this project, Up With People had a positive message for youth and became a sort of worldwide movement – at its height in the late 60’ early 70s there were more than one hundred companies touring permanently in 60 countries. It ran for almost 30 years, and in the early 90s was the halftime entertainment at an American super bowl.

    Our producer was also owner and producer of the National Academy of Drama, Carnegie Hall Building, NYC, USA from 1968 – 1971, when it won the off-Broadway repertory company in ’69 and owned of managed 4 off-Broadway theatres. Under him the academy’s president was the late Rev. Gilbert Hartke, founder of the School of Drama at Catholic University, Washington, DC; and its alumnae read like a whose who of theatre and cinema in America from the 40s to the 60s. The academy was acquired by Actors Studio in 1971, whose founder, Lee Strasburg was a former teacher at the academy.

    Playwright/director - Head of our Drama Academy

    Carlos Ortecho Rojas is recognized in Chile and Peru for his child oriented plays and even more for his mounting and directing of theatrical events in aid of children’s causes. His work has been recognized by UNICEF and numerous institutions and governments in Peru. His CV is attached

    Assistant coordinator - Our President, Ana Teresa Rosell Grijalba

    In addition to being a tireless worker for children’s causes, Ana Tere is a popular member of a large influential family, having "the right connections" both locally and nationally.

    Co-Producer - One of our Directors, Rev. Max Berendson Loyer, A Priest of Trujillo, director of a large parochial school, producer of all the Catholic Church’s events in Trujillo ( currently produced a musical event in the coliseum which attracted 7,000 people, 29 May (of the year the musical project begins))

    Volunteer coordinator - One of our Directors, Econ. Jaime Mendiola

    A respected local businessman and philanthropist. Jaime is also president of Agro Futuro , an association which is introducing hydroponics agriculture to poor and arid communities.

    Choreographer ex Director of our dance academy,

     


    Part V

    Budget

    Name of project ARRIBA YA! (an Educational Revolution)
    Name of organization Bruce Peru ong

    Available on request .

     

    Bruce Thornton will match any donor's participation for the first five months, and assume all cost thereafter – Rental of micro buses, employment of publicist will not be continued after first 5 months.